Oct 4, 2021
John Mansour is a Product Management and Product Marketing Trainer, Coach, and Thought Leader. He is the Founder and Managing Partner at Proficientz and has more than 25 years of practical experience in marketing communications, sales, and technology product management, working in start-ups to Fortune 1000 companies. He has held senior management roles in healthcare, software, retail, hospitality, and distribution companies. John was the Chairman of the Technology Association of Georgia’s Product Management Society from 2006 to 2010. He has a Bachelors of Science degree in Operations Management from The Ohio State University.
John joins me today to share how innovation is a result, not a process. He reveals how his company helps technology companies focus on customer outcomes through product management and marketing. John highlights why investing time to understand your customers as well as your products is preferable over simply running a process to find innovation. He shares how the shift from Waterfall to Agile development strategies has helped product managers. John also reveals the challenges design engineers face, such as not having context and a perspective when building products.
“Innovation is a result of understanding your customers better than everybody else.” - John Mansour
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