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Welcome to Innovation+ Talks. Each week our host, Paul Heller talks at the executive level about how strategic innovation and new product development are essential for thriving in the modern marketplace. Paul is regularly joined by top executives and cross-industry thought leaders who share their unique insights and key learnings garnered from decades of experience.

Oct 11, 2021

Carla Johnson is a marketing and innovation strategist, author of ten books, and keynote speaker. She has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact. Carla’s goal is to teach one million people how to become innovative thinkers by 2025. She is the Leap Advisor at Demand Spring and was previously the Programme Director of Digital Marketing at HARBOUR.SPACE. Carla has a Bachelor’s and Master’s degree from the University of Nebraska at Omaha and is a graduate of the Influence / ICAN Leadership Institute.

Carla joins me today to discuss creating consistent innovation through new, impactful, and reliable ideas. She defines innovation, and outlines where to find it as well as how to reignite it alongside creativity. Carla shares her five-step “Perpetual Innovation Process” and reveals the things that block innovation, such as the complexity bias. She talks about recognizing those with the courage to pitch new ideas and how to give feedback. Carla highlights the six different personality types that contribute to innovative teams and how they bring ideas to the table.

“In order to get fantastic ideas that have an extraordinary impact and outcome, you have to slow down and observe the world around you.” - Carla Johnson

This week on Innovation Talks:

  • Carla’s definition of innovation
  • Drawing inspiration for innovation by looking outside your industry and what it takes to be successful
  • What perpetual innovators are, learning to be one, and waking up your innovative muscles
  • Carla’s five-step “Perpetual Innovation Process”
  • Inspiring a team to create ideas and the two vital parts of giving feedback
  • The six different archetypes of innovative teams: strategist, collaborator, culture shaper, psychologist, orchestrator, and provocateur

Connect with Carla Johnson:

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